Plus-price for plus-size and Plus-sized jeans - plus-sized price?

Plus-sized clothing has been getting more than its fair share of press lately - and here's another piece of plus-sized news.

UK chain store New Look is under fire for charging £2 more for its range of plus-sized jeans (size 18 and above). The store explained its price rise, saying that while it normally absorbed the extra cost, occasionally it had to pass on the cost to consumers. The price increase echoes that of Marks and Spencer, another UK store, which last month agreed to waive a £2 surcharge for DD bras.

Our comments:

Let’s get things into perspective. Why do these retail/chain stores feel they have the right to charge women who are beyond a certain size range, more for their garments? I’ve heard every sort of excuse for more than a quarter of a century, and I still don’t believe them.

ALL women need clothes - the tiny slim and pert young woman KNOWS she can get all manner of garments to fit at low and reasonable prices, because of the huge turnover (claimed by retailers). The plus size has been persuaded over the years that she should pay extra. And she has paid extra for decade after decade. Yet the quality of her garment, the design and style of her garment, the colours available in her garments, and the workmanship of her garment is NOTHING in comparison to the young, hip, trendy and faddish garment.

Simple question. Why not amortise (the word is freely and loosely used, but you get the idea) the costs of designing and making up and retailing womens clothing across the whole size range? Use the best quality fabric; the best and flattering styles, and then charge the same price for the same/similar garment to all women, of all ages, and all shapes and sizes.

Don’t treat me, a plus sizer, as a person who must and should be discriminated against and charged extra because of who and what I am.

Would the commercial/retail world consider charging small and slim women an extra charge, because they’re too small? Let’s confront the issue, not hide behind all sorts of excuses. The world is made up of all kinds of shapes and sizes, and the sooner we come to terms with the fact that women’s fashion should be for ALL women (just as all women’s magazines should be for ALL women), then the sooner self-acceptance will become a fact of life.

The fashion industry and the media are playing games with us, and with our minds. They should be brought to task.